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Frequency of Use Among U.S. CBD Consumers



Frequency of Use Among U.S. CBD Consumers – New Frontier Data


















  • Among CBD consumers, about 1 in 5 (21%) use it daily, while 40% do so weekly.
  • One quarter (25%) of CBD consumers reported having tried it only once or twice.
  • Men reported being likelier than women to consume CBD on a daily and weekly basis, as did older consumers (i.e., ages 55+) rather than younger consumers (i.e., ages 18-34).
  • More recent adoption of CBD correlates with more habitual consumption of it.

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